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Web
Site Development - Your
best marketing tool
Brochures
and print media provide a wealth of information, but they become
outdated as soon as they are printed. A well-designed Web site
offers all of the advantages of high quality print advertising,
but on a much larger scale for a lot less money. Prospective clients
have access to your message 24 hours a day, 7 days a week. Your
Web site is easier to
change and more cost effective than other forms of advertising.
A well designed site keeps you on the cutting edge with the strategic
marketing necessary in today's business world.
 Visit
some of the
Web sites created for Boyer Web Design clients
Confederate
States Catalog and Handbook csacatalog.org
Civil War Round Table of New York cwrtnyc.org
R & L Associates, Ltd. - New York/Palm Beach rlassociatesltd.com
Lutheran Senior Services of Sussex County - lssofsc.org
East Coast Property Management - eastcoastpropertymanagement.com
Southern Delaware Choral Society - sdchoralsociety.org
Patricia A. Kaufmann, Philatelic Consultant - webuystamps.com
Surface Interval Wreck Diving Charters - surfaceinterval.com
Business
closed, but is being kept up as a historic site by former clients
Owens Station Shooting Preserve -
owensstation.com
Reformation Lutheran Church - reformation-lutheran.net
Laurel Intermediate and Middle Schools -
lms.laurel.k12.de.us/index.htm
Laurel School website development
suspended due to funding cuts
Reach
millions of potential customers quickly and economically
Establishing
a presence on the Web allows you to offer instant access to detailed
information about your company, product and services. You can
also create the opportunity for interactive communication, an
effective way to forge relationships with prospects and strengthen
ties with existing clients.
Site
Design
When
you are ready to have a Web site created, you will be asked to
fill out a questionnaire that will give an insight as to the purpose
of your Web site and what you'd like included. We will meet with
you personally for a no obligation meeting to discuss your thoughts
and requirements or, if you are not local, your needs will be
discussed by phone or on-line. After the interview, you will be
given a free written quote on your Web site design. Once you sign
off on the quote and make a small down payment, the creative process
begins. Some designers nickel and dime you with fees for different
services. At Boyer Web Design, every Web site is customized to
your specific requirements. There are no hidden costs.
Once
the initial version of your Web site is created, it will be published
it to a temporary URL so you can view and critique it. Appropriate
changes will be made and it will be republished so you can evaluate
it again. Once you're happy with your Web site, it will be published
it to a domain of your choice. You will own the content and you
will be provided with a copy of the code on disk to which you
can make changes. Or you may prefer to have your site maintained
by Boyer Web Design, keeping it updated with the latest technology
and up-to-the-minute information about your business that you
provide.
"Business
Card" Web Page
Some
individuals or businesses desire nothing more than a simple "business
card" approach with a single page and no links to other pages.
A sub-domain can accomplish this minimalist method for those on
a budget who want a Web presence. Rather than pay for a domain
name and the cost of a Web host, "Pete's Pizza Parlor"
might rather have a simple sub-domain at Boyer Web Design where
the URL might be boyerwebdesign.com/pizza. The yearly charge for
a "Business Card" page would be $50. Your initial page
creation may be as inexpensive as $100 and will usually include
a basic overview of your business with your logo and/or a good
graphic or appropriate photo.
Standard
Web Site
A
fully developed conventional Web site with multiple pages, judicious
use of photos, appropriate external links, etc. equals more creative
time and thus more money. This is why we prefer to give you an
overall estimate of cost on an individual basis.
There is no "typical" Web site. Each project is unique.
Design time depends on a number of factors, such as:
- How soon
we meet to develop your individual plan.
- How soon
the quote is signed off on and a deposit is made.
- How quickly
you provide the content needed to build your Web site properly.
- Our development
schedule.
Your original
quote will not be exceeded unless you give prior approval. The
good news is that we can usually begin to get your content live
within days of receiving a deposit, and your Web site can be posted
live on the Internet in stages.
Web
Site Maintenance
Your
Web site is finally live. What now? Some make the mistake of letting
their site stagnate. If there is no change in content, clients
have little reason to return. We recommend an events calendar,
a "What's New" column, an e-mail newsletter, or some
other regularly updated section for your site. We will be happy
to do that for you at $50 per hour. You will only be billed for
the actual time used i.e. if it only takes a half-hour to update,
you'll only be charged $25.
Technical
Jargon
Is
that technical gobbledygook not in your vocabulary? Not sure what
a URL or domain are? We'll discuss your Web site in either general
or technical terms depending on your familiarity with technology.
Follow
the internal link to "Nuts and Bolts" on the left side
navigation area for a mini-tech dictionary with detailed explanations
of search engines, meta-tags and much more. Find out why they
are important for you to understand to help in the development
of your Web site.
Web
Site Advantages
- Increase
company exposure
- Increase
sales and services
- Maximum
return on investment
- Reach millions
of potential customers quickly
- Keep up
with your competition
- Streamline
flow of information to your employees
- Open up
new markets
- Reduce
cost of printing sales literature
- Make it
easier for customers to get information
- Make it
easier for customers to order
- Update
information promptly
Survey
Says...
As an indicator
of online’s impact on offline behavior, an AOL/Roper ASW
Cyberstudy cited that 8 in 10 online consumers regularly or
occasionally go online to get information about products to buy
(78%). In addition, nearly 6 in 10 (58%) agreed “going online
is a part of the research process before making any major purchase,
like a television or car.” What’s more, the longer they
are online, the more likely consumers are to consider online integral
to research; Seventy-one percent of those online 5 or more years
agreed, compared to 49 percent of those online less than 2 years.
A Jupiter
Consumer Survey: Retail (November 19, 2001)
study attests that for every dollar consumers spend online, another
5 dollars of offline sales are influenced by their online research.
Studies of “power users”—consumers who have been
online for 5 years or more—demonstrates the degree to which
online impacts offline purchase habits:
- More than
three-quarters (76%) conduct research online to find the price
they can expect to pay for a product offline.
- More than
two-thirds (69%) use online information to help them select
the product they want.
- More than
one-half (51%) select a specific manufacturer or brand based
on research they conduct online.
Time
for you to take advantage of the Web and Internet to promote your
business!
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