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Search
Engines 
 Promoting
your Web site is the most important step you have to make after
constructingit. "If you build it, they will come" does
not work. If no one knows you're there, you've just wasted your
time and money. Promoting your site leads to visitors or "hits".
Visitors lead to clients and sales. You will have to promote your
site in order to get the full advantage of having a Web presence.
 Surveys
say that the number one way that visitors find Web sites is through
search engines. As part of our Web design service, your site will
be listed on some of the most popular search engines. It frequently
takes weeks to months for your site to appear. Some of the top
names, such as Yahoo!, have begun to charge for listing your site.
You can do this yourself at any time or simply choose to list
only with those search engines that are free of charge through
Boyer Web Design. We can also arrange to do this for you if you
prefer. Contracts are available to submit your site to search
engines monthly, quarterly, or at your discretion.
 With
a search engine, you submit a site using a designated link that
they provide. The search engine will send a spider, alsocalled
a bot, to your site to search and identify all of the links on
your site.Oncethis is done, your site will be listed in the search
results. This doesn't sound complicated, but it's notas easy as
it sounds. Once the spider visits your site, it may have trouble
indexing your pages. Spiders cannot read redirect pages or images
with  hyperlinks.
Generally, the bot will only be able to find your pages through
your text links. Several sources say that if your site is not
listed in the top 20 sites, then your site will not be found.
So how to overcome this? The answer is:
Meta-tags
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Meta-tags are key words that are put into the HTML code to improve
your search ranking.
Follow the
site links to find out more about meta-tags and why they are so
important. Keyword
density is a critical aspect of search engine optimization. To
rank highly, your keyword density must not be too high or too
low. A density of 1% to 7% is generally considered good. If your
keyword density is too low, your page will not be rated high enough
in relevancy. If
your keyword density is too high, then the search engine may penalize
you for "keyword stuffing".
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